In the business world, a perfect image plays an important role in the promotion of the company’s products or services. This image is a result, among other things, of an easy-to-use and elegant site, a presentable and safe e-shop and a strong presence on Social Media. But beyond the image, the texts that accompany it also play an important role. A well written text that follows the products or the services of the companies can boost business visibility, attract many readers and provide a lot of information.
Blogging
A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.
There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive. So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.
The appearance of blogs has changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still include some standard features and structure. Some common features that a typical blog includes are header with the menu or navigation bar, main content area with highlighted or latest blog posts, sidebar with social profiles, favorite content, or call-to-action, footer with relevant links like a disclaimer, privacy policy, contact page, etc.
Many people still wonder if there is any difference between a blog and a website. What is a blog and what is a website? It’s even more challenging to differentiate between the two today. Many companies are integrating blogs into their websites as well, which further confuses the two.
What differentiates blogs from websites? Blogs need frequent updates. Good examples of this include a food blog sharing meal recipes or a company writing about their industry news. Blogs also promote reader engagement. Readers have a chance to comment and voice their different concerns and thoughts to the community. Blog owners update their site with new blog posts on a regular basis. On the other hand, websites consist of the content presented on static pages. Static website owners rarely update their pages.
Key elements that identify a blog post from a static website page include a publishing date, author reference, categories, and tags within a byline. While not all blog posts have all of those byline elements, static website pages do not have any of these items. From a visitor perspective, the content on a static site will not change from one visit to the next. However, depending on the blog owner’s publishing schedule, the content on a blog will offer something new each day, week, or month.
Blogging is a collection of skills that one needs to run and supervise a blog. This entails equipping a web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet. It’s important to mention that the popularity of blogging grows with each passing day!
To answer the question ‘what is blogging’, we need to look at the factors behind its rise. In the early stages, blogs became mainstream, as news services began using them as tools for outreach and opinion forming. They became a new source of information. Through blogging, businesses saw a positive way to improve their customer’s level of satisfaction. Blogs assist companies in keeping clients and customers up to date. Also, the more people that visit your blog, the more exposure and trust your brand gets.
Personal and niche bloggers saw the potential to reach more people interested in specific topics. Through a blog, visitors can comment and interact with you or your brand which helps you to create a network of loyal followers. Did you know that you could earn money through blogging? Once your blog receives enough attention and fans, you can investigate ways of monetizing your blog. Through the blog, you can offer your services and sell products.
In recent times, bloggers have become famous for various reasons. Blogging has become an alternative career or side gig to many. Seeing this, even more people are choosing to join the blogging ranks. So who are bloggers? Bloggers are individuals who love sharing parts of their lives with you. They post on various topics from arts, home designs, carpentry, and finance articles. Bloggers are mobile and don’t need to be in one place. They live on the internet! Most people today are creating blogs for a variety of reasons. Every human being has their own story to tell. Through the internet, bloggers can communicate to a massive number of people.
Source: firstsiteguide.com
Copywriting
Copywriting is the skill (as well as the field of work) of writing sales promotions and other marketing materials for products, services, fundraising campaigns, and more. The point of it is to persuade people to take action, whether it’s buying something, entering an email address, donating money, or clicking a button. When it comes to marketing and advertising your business, copywriting is an important skill to have.
Copywriting is not about legal trademarks. Protecting one’s inventions or creative works is a copyright, which is completely different.
Copywriting is much different than typical writing, such as writing an article, blog post, or other pieces of content. Effective copywriting works to drive responses and increase purchases. A few simple copy changes can boost response by 10%, 20%, or even 150%, so it pays to test different messages and offers. It’s important to track everything to understand what’s working and what’s not. In addition, constantly test to see if you can improve the results you’re already getting. The rate a copywriter charges is usually much higher than a regular writer because copywriters are specifically trained to compose copy that sells.
You know that TV commercial you just watched before the evening news? A copywriter wrote the script for that commercial. How about the brochures you picked up at the local home and garden show? Yes, copywriters wrote those too. And the content on that website you just visited? One or more copywriters likely wrote the content on every single page of that site. These are examples of broadcast, print, and online copywriting.
Traditionally, before the days of the Internet, copywriting was needed for about a dozen different types of marketing materials, including direct mail packages, postcards, newspaper and magazine ads, TV and radio commercials, brochures, posters, coupons, sell sheets (for sales reps to carry), and products.
Today, the world of copywriting has exploded online as a critical component of hundreds of types of marketing tools and tactics, such as websites, email copy, online articles, social media posts, blogs, online ads, videos, webinar presentations, and so on. A marketing campaign for just one single product may require all of these types of copywriting and many more, depending on the type of product.
Source: www.thebalancesmb.com
Rewriting
What does it mean to write or rewrite essays? The writing process is never-ending because any piece can be improved every time it’s read again — any article rewriter can tell you that! Even an article rewriter tool is imperfect meaning that as perspectives and tastes change with time, so do the preferred types and styles of writing. Of course, it’s possible to simply rewrite sentences without changing the meaning, but is this useful in 2019? What does rewrite mean? It’s much more than just raw idea stealing! If you are googling something like “how to re write my paper”, stop and think — because there is so much more you can do with it.
A written product can be magical, but only with the help of rewrite (or re-write). Actually, the essence of high-quality content is in understanding that writing is rewriting. It’s that rewriting which targets the perspective of the specific reader. If I were looking for someone to rewrite my article, I would definitely find someone, first of all, passionate about the topic at hand. With the help of the best rewriting services like Writology, a rough draft with uninteresting lists and scientific facts can turn into a blossomed article ready to harvest the readers’ attention. If you look closely, writing and rewriting are not different at all! And, in fact, there are 3 main ingredients that create a successful cocktail of rewrite content:
- Revise once, revise twice, and revise one more time. We will talk about it more, but revising a paragraph (each paragraph that you write, one by one) is key. Writology specialists know that talent is not in writing itself but in the discipline of rewriting exercises and constant revision.
- Catch the eye of objectivity. You can’t learn how to write like Hemingway without being objective and self-critical. This is true. The real secret to juicy masterpieces is writing revision and constant self-criticism. Never stop questioning yourself. What may seem an axiom to you may well be a shaky theorem to your readers — don’t forget that!
- Rewriting is not easier (or, for that matter, faster!) than writing. In essence, we can define rewrite in the same way as writing. It’s the same, except for rewriting has some factual basis, which must be checked before being put on paper. In such a way, one may even question what’s actually easier: operating facts and checking them to produce a decent rewrite, or simply choosing what to write about from the start?
The rule of thumb is this: you can rewrite paragraph with correct punctuation by changing order (or even sometimes meaning) of sentences, or you can revise it to actually have some organic basis. Rewriting vs revising has a very thin line, and, for that matter, a blurred one. However, only with the help of both processes, a piece can become a masterpiece.
Rewriting definition lies in the act of writing itself. It’s tedious and time-consuming. However, it produces the article which may be revised before it’s published, or simply offered for the readers’ consumption. The revising definition in writing is like making food easier to digest. Instead of raw facts, revision allows having a smooth and flawless chain of thought with easy readability.
All in all, if a writer knows how to rewrite articles fast, he may be able to rephrase a few sentences here and there and create some new text simply to fill the page. At least, it’s better than showing a blank spot to the reader. However, this is not what created value. A truly valuable and relevant piece must be rewritten and revised several times. Therefore, writing and rewriting, as well as revising, are closely interlinked and do not really work separately. They work well in unison, and, if used well by a professional, will help create value and attract the readers’ attention with their quality end product.
Source: medium.com
