Facebook & Instagram Sales Guide – Make Effective Ads

In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

Why having an online presence is so important for businesses?

Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.

The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.

Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.

Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Moderns consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allows your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.

Modern businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!

Source: thinkchrysalis.com

So, how can we use Facebook Tools effectively?

Does your business have a digital print? Have you ever wondered that your potential customers cannot find you, even though you are out there? We are sure that you have faced these dilemmas more than once. And that’s why we are here! To answer your queastions and stand by you and your business! In the society that we live in now, more and more people are turning to the internet. Therefore, it is essential that your business has a digital print. But only having a website or an e-shop is not enough. That happens because it is necessary to create a flow of public mobility of. You need to remember that people are looking for products or services rather than specific businesses.

When you connect your website to Facebook, your customers can book appointments or make purchases directly from your Facebook and Instagram action buttons, you can connect with new audiences on Facebook and Instagram likely to make a purchase or book an appointment with you. And of course you can use data from the Facebook pixel to understand actions people take on your website, and measure results from your ads.

For example, the owner of a vintage clothing shop connects to Facebook from her Shopify/WooCommerce site. The connection tool guides them to set up a Facebook pixel, catalogue and Business Manager account, as well as plugins for Instagram and Messenger without any coding required.

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website. You can also drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase. Lastly, you can measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them.

Once you’ve set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you’ll be able to see the actions that your customers take. You’ll also have options to reach those customers again through future Facebook ads.

A catalogue is a container that holds information about all the items you want to advertise or sell on Facebook and Instagram. You can connect your catalogue to different types of ads and sales channels to show people your items, including Shops on Facebook and Instagram, dynamic ads and more.
Using a single catalogue offers the following benefits. At first, it helps you manage inventory efficiently. View and manage your items more conveniently all in one catalogue. A catalogue also builds your audience.

When you keep all of your items in one catalogue, pixel events for your items aren’t split between catalogues. This builds your audience more effectively and may improve your ads and sales performance. And if you sell items with Shops on Facebook or Instagram or plan to in the future, bear in mind that you can only connect one catalogue per Commerce account. You can’t switch this catalogue later. Using one catalogue ensures that all of your items are accessible to sell in your shop, not split across other unconnected catalogues.

Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. You can use this free platform to run and track your ads, manage assets such as your Pages and ad accounts and add an agency or marketing partner to help manage your business. It also keeps your work and personal life separate. Your Business Manager is a central space to manage your business, separate from your personal Facebook profile. You don’t have to worry about mixing your business and personal content.

Anyone can use Business Manager. Small to large businesses use Business Manager to organise their business assets and information in one place. You can use Business Manager to control your Facebook assets and make sure that the right people have the correct access. People who have access to your Pages before you transfer them to Business Manager will maintain their access. None of your ads will be interrupted.

Create a Business Manager if you pay even one of the following conditions.
Your business has a marketing team: You have multiple people who work on your marketing or manage your Facebook or Instagram business presence.
You manage assets: You manage multiple Facebook or Instagram assets such as Facebook Pages, ad accounts or apps.
You use a vendor: You work with vendors to help create, run or manage your Pages or ads, but want your business to maintain ownership of all your assets.

You need control over access and permissions: You want complete jurisdiction over your assets without giving ownership to people who assist your business operations.
You want your business to grow: You want to request access to other Pages, ad accounts and apps, or share your own with other agencies.
You want to keep your business secure: Business Manager is gradually introducing new safeguard tools through the new Security Centre to help you maintain control of your assets.

Source: facebook.com

Haven’t you yet introduced yourself through a business Facebook Page?

So, since you are not yet well know, how your up-and-coming customers will discover your products and services? Besides the advertising on Google that you would just have thought of, which of course requires more time and more money in order to give you the desired results, you do have more options that you can not even imagine. The presence of your business on social media and mainly on Facebook and Instagram, as well as the corresponding advertising on them benefits you and your pocket much more, but also brings faster results.

Creating a Business Page on Facebook or a Business Profile on Instagram is considered necessary. Through them, Facebook and Instagram users, ie your future customers, have the opportunity to know the history of your business, your products and services, your partners and whatever else you desire.

With over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that 3.14 billion people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month. It’s also important to know that 1 billion people use Instagram every month and 500 million people ise Instagram stories every day. Fianlly, 200 million Instagram users visit at least one business profile daily.

You are given the opportunity to increase the recognizability of your Brand with its dynamic development being one way. The possibilities given to you to connect with your customers are countless! But it is very important to organize everything properly from the beginning!

First, let Facebook and the experts guide you. The instructions provided are very informative and detailed! Fill in all the available fields with the most important details of your business, such as the name of the company, a brief description of it, your contact details, the schedule, the extended category in which your business belongs, your products or services and whatever else you find useful or necessary.

Be careful when choosing a category, as if your products and services do not really fit into it, you may run into problems promoting them in the future. In general, try to be clear and detailed about the information you provide and have as much publicity as possible. It is important that your customers can easily and quickly get in touch with your business and immediately understand the field in which you operate. You can add a more detailed description of your business history, how, when, where and why you created it, the experience of your partners and whatever else you want.

Then read all the configuration fields carefully. Configure them appropriately according to your needs. For example, add automated messages that best fit the way you want to communicate with your customers and your customers with you respectively.

We are sure that you have logged in to a Page and that is has automatically opened a communication window in Messenger with a welcome to the Page or with some automatic questions that you can ask. Or that when you click on any of these questions or send a message an answer is automatically sent to you. And now we are sure that you are a little surprised and jealous! You can admit it! We know it even though we can’t see you!

So now your own Page can have all these tools. Additionally, you can add the prompt button to direct your visitors wherever you wish. Do you want to get them to send you a message? Do you want to take them to your site or your e-shop? Do you want to be called directly to the phone number you have stated? Or do you want them to send you an email? As you can see, there are many options.

Upload a profile and cover photo with good resolution and with the required dimensions that clearly shows your logo and indicates the space in which you operate. Connect all your business accounts and business profiles and Whats App messenger.> Create a new ad that clicks to Messenger, ad that clicks to Instagram direct or ad that clicks to WhatsApp. Create your message template.

Notifications keep you up to date on your business’s latest activity. To make it easier to find the information you’re looking for notifications are grouped into three categories. The Accounts which view notifications for access requests, role updates, billing and account settings. If you use Business Manager, this refers to your Business Account. Ads that view notifications for status updates, results and tips for your ads. And Pages which view notifications for interactions on your business page, like comments and likes.

Share roles for the people who manage your Pages. Each role can do the following. The Admin can manage Page roles and settings, edit the Page and add apps, create and delete posts as the Page, respond to and delete comments and posts to the Page, send messages as the Page, create ads, view insights, see who published as the Page. The Editor can edit the Page and add apps, create and delete posts as the Page, respond to and delete comments and posts to the Page, send messages as the Page, create ads, view insights, see who published as the Page.

The Moderator responds to and deletes comments and posts to the Page, sends messages as the Page, creates ads, views insights, sees who published as the Page. The Advertiser creates ads, views insights, sees who published as the Page. And the Analyst can view insights, see who published as the Page.

Join a group as your Page to connect with your community. Joining a relevant group is a great way to add to discussions and contribute your business’s unique value. Learn how to harness the power of Facebook Groups to build community, get ideas on how to interact with your audience, and how to manage conflict if it arises.

Help friends and family like your Page with the Invite Friends tool. When you send an invite to your Facebook friend, they’ll receive a notification prompting them to like your Page. When more friends like your Page, more people are able to discover your business.

Get support for your business with a fundraiser. Fundraisers are a great way to ask your community for support. You can set up your own fundraiser, or have someone else launch one for your business. Set the amount you want to raise and add a description to inspire people to contribute.

Why are internet cookies considered to be useful for your business?

There’s a good chance that your small business website already employs cookies. If you use an automated ad platform like Google Ads, a CMS like WordPress, or any plugins or buttons that enable social media engagement, then your website uses cookies. Website features like a shopping cart, a comment section, a login screen that remembers your user ID, or the ability to save preferences are so basic, we don’t think much about them. But we’d miss them if they weren’t there, and cookies are what makes them possible.

Take the abandoned shopping cart scenario. By saving the cart contents using a cookie, an e-commerce site can help a returning visitor remember what they were interested in buying during their last online shopping session. Cookies can even be used to tailor the user’s experience during the current browsing session, presenting different content based on pageviews within the session. Another common use of cookies is to gather data for analytics. When website analytics programs, like Google Analytics, calculate useful site performance statistics, they use raw data gathered by cookies to feed the process. It’s a way for site owners to know how visitors found their site; how many times a user has visited the site; how many and what pages a user viewed, etc.

Are users coming in from pay-per-click ads, backlinks, or search results? Do they spend all their time on one product page, ignoring all the others? Having such details is crucial because it allows site owners to focus their attention on the most important traffic sources and web pages, and generally use the information to refine their marketing approach. Cookies are also commonly used in automated ad targeting in which ads are displayed to users based on their activity on your site or other sites. For example, WordAds puts ads on each of your blog posts, and it tailors the ads to the user based on data gathered by cookies.

Source: hostpapa.com

These are just some of the options that Facebook and Instagram offer you in a very simple and economical way. If you want to take advantage of them and see your business take off, take the next step. Enter the digital world dynamically or if you are already a Facebook / Instagram user then make your presence even more dynamic and see your business profits increase dramatically!

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