Copywriting is the practice of crafting written text in order to inform, inspire or persuade. In most cases, copywriting is used to increase sales and conversions. Mediums, where copywriting is implemented, include sales letters, blog posts, advertisements and social media posts.
Here are some of the benefits that you can get from becoming good at copywriting:
Get higher conversion rates on key pages
Improve the structure and flow of articles
Get more engagement on social media posts
Have more people share your content
Understand your customer’s needs and wants
In other words: copywriting can improve nearly every element of your marketing.
This obviously includes articles and sales pages. But copywriting also comes into play when creating:
Blog post headlines
Webpage meta descriptions
Outreach emails YouTube video descriptions
About page copy