Internet advertising is very different from traditional advertising, such as newspaper ads, TV commercials, or billboards. Online ads allow you to show your ads to people who are most likely interested in your products and services, while also filtering out those who are not. You can also track if these people click on your ads. Online advertising gives you the opportunity to reach potential customers while using multiple devices – desktops, laptops, tablets and smartphones.
When running ads online with AdWords, you can use different targeting methods to reach potential customers while they are searching for your products or services. This method can ensure that you invest your advertising budget in such a way that you only reach the people who are most likely to become your customers.
Do you want to be seen by customers when they search for businesses like yours on Google Search and/or on Google Maps? Do you want to pay only for results such as clicks to your website or calls to your business? All of the above, along with many more, are offered to you by Google Ads.
A few words about Google Ads…
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (the Google Display Network). Services are offered under a pay-per-click (PPC) pricing model. Google Ads is Alphabet Inc’s main source of revenue, contributing US$134.8 billion in 2019.
Google launched AdWords in 2000. At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In 2005, Google started a campaign management service called Jumpstart.
The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead but was eventually reverted to MySQL after the system became much slower. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business. The interface offers Spreadsheet Editing, Search Query Reports, and conversion metrics.
In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students. Over 8,000 students from 47 countries participated in the challenge in 2008, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010, and almost 15,000 students from 70 countries in 2011. The Challenge runs annually, roughly from January to June.
In April 2013, Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. The enhanced campaigns aimed to include advanced reports about users. This move was controversial among advertisers. In July 2016, Google unveiled “Showcase Shopping” ads. With this format, retailers can choose to have a series of images that appear in search results related to various search queries and keywords.
In October 2017, Google revised AdWords’ daily budget caps, which were previously set at a maximum of 120% of preset daily budgets, to a maximum of 200%. This change was rolled out on the same day it was announced, prompting criticism from paid search professionals, though Google later clarified that this change would affect only short-term campaigns of less than 30 days and that for campaigns running more than 30 days, overage charges would be refunded. On June 27, 2018, Google announced a rebranding of Google AdWords as Google Ads as of July 24, 2018.
Why should you start using Google Ads?
Here are some of the benefits of using Google Ads in your digital marketing strategy.
- It increases leads and customers.
Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.
- It’s a flexible marketing platform.
Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organizations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and software systems. You can easily customize campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using and the Google-owned website they’re accessing (e.g., Google search, Google Maps, YouTube). You can also set your own budget for specific areas of a campaign. For example, you could set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.
- You get a high return on investment.
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies. However, this takes time, and you have to find out which approach suits you and your business. To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google Ads is perfect for this because it’s very transparent, and the information you need is readily available.
When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on those areas. If a campaign or parts of a campaign are costing you money, discard them. Invest that savings into successful campaigns and campaigns you will test in the future.
- You see fast, transparent results.
Google Ads is known for delivering quick, straightforward results and reports of your campaigns. It’s easy to analyze the progress of your campaigns because the dashboard gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks. These features make Google Ads an extremely transparent and intuitive system.
- It taps into huge, high-quality traffic sources.
Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, if those businesses have the budget for it. Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website, e-commerce store, opt-in form or other online assets. The people Google sends to you are more likely than people coming from other sources to become customers, opt in to your email list, request information or take whatever action you want them to take.
- You find out more about your market.
It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want. However, this is extremely difficult to do. Traditional methods, such as questionnaires and interviews, produce limited results. Google Ads, on the other hand, yields information about customer habits and requirements that business owners of previous generations could have only dreamed about. Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.
You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer. Google Ads is one of the most powerful advertising tools ever created. It deals with millions of searches by internet users every day and then gives business owners a unique opportunity to convert many of these people into business leads and customers. Many businesses are turned off by the expense of advertising on Google Ads, especially if they are unfamiliar with how this platform works. However, if you are smart about your online advertising strategy, the rewards from Google Ads can be huge.
How does Google Ads work?
On Google, users search for what they will do, where they will go, and what they will buy. An ad that appears at the right time, whether on computers or mobile phones, can provide customers with value for your business. With Google Ads you can get results that are valuable to you!
Is your goal to increase traffic to your site, as well as online sales, bookings or mailing list subscriptions? With Google Ads you can make online ads that bring users to your site. Do you want to increase the number of phone calls you receive as a company? Again, with Google Ads, you can choose to have ads that display your phone number and a click-to-call button. Finally, do you want to increase visits to your store? Attract more customers with ads that help users find your company on the map.
Which of the above is your goal? After answering this question, it’s time to decide where to advertise. Expand globally or stay local. You decide where you want your ads to appear and then Google displays them to the right users.
Once you have determined the audience you want to reach, you can now create your own message. Highlight what is special about your business in 3 short sentences, to arouse customer excitement. Alternatively, create compelling banner ads by adding images. Google Ads helps you create effective ads or include images by providing a variety of ad formats.
Now it’s up to you to determine the right budget for your business. At this point note that Google Ads can be effective with almost any advertising budget. Set a monthly budget limit and you will never exceed it. In addition, you can pause your expenses or adjust them at any time.
You are now ready to run your ads! Your ads will appear when users search for products or services like the ones you offer. Your ads can appear on Google Search and on Google Maps, as well as on our affiliate network. You will pay for results, for example when users click to call your business, visit your site or get directions to your store.
With Google Ads you can reach more customers within your budget. In addition, our smart technology will help you improve your ads over time, to ensure more results that are relevant to your business.
Now that you know all these, do you think that you can start advertising in this way? Maybe it is finally the right time to promote your business online! If you want to grow your company through Google Ads, but you do not know how to do that, contact us to answer all your questions. Work with a specialized partner of ours and find the right customers. Use Google Ads and get more customers.